About Jamaica Fashion Week

Celebrating Jamaican Creativity. Connecting the World.

Jamaica Fashion Week is a premier international fashion platform showcasing the very best of Jamaican and Caribbean fashion, creativity, culture, and innovation.

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Organised by the Jamaica Fashion Council, Jamaica Fashion Week is designed to position Jamaica as a leading destination for fashion tourism, cultural exchange, and creative enterprise. Through runway shows, networking events, brand activations, educational initiatives, and international collaborations, we create opportunities for designers, models, artists, and entrepreneurs to connect with global audiences.

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The leadership team behind Jamaica Fashion Week is also the founders of Erlendur Fashion Week Iceland, an international platform that brings together designers, creatives, and talent from around the world. Following the success of producing fashion events in Reykjavik, Iceland, they are now bringing their global experience, industry connections, and vision to Jamaica through the Jamaica Fashion Council.

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Inspired by the world's leading fashion capitals, Jamaica Fashion Week aims to celebrate Jamaica's unique culture while creating international opportunities for local talent, businesses, and creative industries.

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Our Pillars

​Fashion Tourism

Fashion tourism attracts visitors, media, buyers, and influencers to Jamaica, increasing international visibility and tourism revenue. It positions Jamaica as a unique destination where fashion, culture, music, and creativity come together.

Industry Development

Supporting designers, models, and creative professionals helps strengthen Jamaica's fashion industry and creates opportunities for talent to grow and succeed. A strong industry foundation encourages innovation, professionalism, and long-term sustainability.

Cultural Exchange

Cultural exchange connects Jamaican creatives with international markets, ideas, and opportunities. It promotes collaboration, diversity, and global recognition of Jamaica's rich cultural heritage.

Economic Growth

Fashion Week stimulates business activity across tourism, hospitality, retail, beauty, media, and entertainment sectors. It creates jobs, attracts investment, and contributes to the growth of Jamaica's creative economy.

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Our Leadership

Carlotta Tate Olason – Co-Founder & Chair
Fashion entrepreneur, health psychologist, and founder of Erlendur Fashion Week Iceland, Erlendur Magazine, and Erlendur Talent Agency.

 

LaToya McLeary – Co-Founder & Creative Director
International fashion stylist, creative director, and Founder and Creative Director of HauteLife World Eyewear, bringing extensive global fashion industry experience to Jamaica Fashion Week.

 

Bianca Hallveig Sigurðardóttir – Board Member & Production Director
Fashion producer, stylist, and creative entrepreneur with expertise in international fashion events and cultural collaboration.

 

Our Commitment

We are committed to empowering talent, promoting cultural diversity, supporting sustainable growth, and positioning Jamaica as a global hub for fashion, culture, and creativity.

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Jamaica Fashion Week
Organised by the Jamaica Fashion Council
Fashion. Culture. Tourism. Innovation.